3 STEPS TO START BUILDING YOUR PERSONAL BRAND IN GAMING
One of the biggest challenges in any industry is to stand out. How do you separate yourself from the competition? How do you get your voice heard?
In the world of gaming, building a personal brand is both the goal and the “road to success.” There is a massive difference between someone who is just a gamer, and someone who takes deliberate steps to position themselves as a name in the industry. This is, after all, the final goal: to become your own “media channel.”
By being a media channel, people come to you and only you. Maybe you’re the expert in editing montage videos. Maybe you’re the top World of Warcraft player in the country. Maybe you’re the comedian who makes fun of other gamers who mess up in huge tournaments. It doesn’t really matter what you do, so long as you establish that you are the go-to resource and the one who does it the best.
So, how do you begin building your personal brand?
Any competitive gamer knows the value of studying the competition. Without this sort of knowledge, you have little to base your strategy on.
Honestly, the same goes for personal branding and differentiating yourself in the gaming industry. Unless you know who everyone else is watching, and why they have become successful, you won’t know how to create your own strategy to stand out effectively.
Studying the competition is how you can start to see holes in the landscape and ultimately figure out where you fit in. And once you see that opportunity, it simply becomes a matter of execution over time.
If you really want to become an influencer, then you need to be able to provide value that is heads and shoulders above anyone else in your industry. Again, it doesn’t really matter what it is, as long as the way you do it is exceptional.
Try to really hone in on what you are the best at. Are you really one of the top gamers out there, competitively? Can you build an audience around your skills? Or would you be better suited building an audience around analyzing gameplay videos? Or showing people how to Photoshop thumbnails for their YouTube videos?
The key here is to know yourself.
The more you invest in what you are naturally good at, the farther you will go.
1. IDENTIFY WHAT YOU ARE BETTER AT THAN EVERYONE ELSE
2. STUDY YOUR COMPETITION
3. VOLUME WINS
Nobody becomes a celebrity overnight.
Anyone you see at the top of the gaming industry, perception wise, got there after years and years of hard work. They made videos every day, they posted blogs every day, they improved themselves as gamers every day, until eventually things started to work in their favor.
There are two reasons this is an essential part of the process.
First, you have to realize that it takes time for you to develop your own style. It takes time to become really good at what you do. And it takes time in order for you to do it in a way that is different from everyone else.
Second, there is so much content being posted online at any given moment that if you want to succeed over the long term, you need to be creating a lot. You need to establish yourself as a constant creator, and not just create one or two pieces of content with the hopes of going “viral.”
If you can follow these 3 basic steps toward building your personal brand, you will be so much more ahead. Success, then, will not be a matter of “if,” but “when.”